Things I Talk About

I mainly share insights about content, marketing and writing. Here's a selection of what I've shared on LinkedIn, YouTube, at live events, and on this blog.

LinkedIn

The Awesome Marketers salary survey -- now in a new format with fresh data

LinkedIn

When is it hard to pick that low-hanging fruit?

LinkedIn

Has AI content surpassed human content online?

LinkedIn

Blanket statements on marketing are generally always inaccurate

Video

Building an AI-assisted case study process

I gave a lecture on how to build an effective B2B case study process. Unfortunately, due to some recording issues, it had to be edited down.

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LinkedIn

LinkedIn: the social media of bots

LinkedIn

The definition of irony: copyright data scraper files copyright complaint.

LinkedIn

“Garbage in, Garbage out” – thoughts on User Generated Content in AI training.

Video

AI in Marketing 2024: Moderating a panel discussion on AI in ads and content.

As part of The Awesome Marketers series, I hosted a panel of talented marketing leaders about the development of AI in 2024

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LinkedIn

Bias is not AI's fault -- a plea to rational thinking.

LinkedIn

A "love letter" to the unspoken hero in sales cycles: the case study.

Video

Moderating a panel discussion on AI in ads and content.

What do you get when you pull six marketers from different fields together to talk about AI and marketing? Find out in this panel discussion I hosted as part of The Awesome Marketers.

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LinkedIn

A short lesson on more effective copywriting and why editing matters.

LinkedIn

Writing proper English with your Finnish keyboard

LinkedIn

A quick tip on interview technique.

LinkedIn

Quick Tip: Improve your English writing in seconds.

Video

How AI might impact content marketing.

Talk from 2021 centred around the future of AI and how we might see changes in the content marketing landscape.

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LinkedIn

Breaking down some copywriting technique.